CEO & Founder | Elizabeth Cawein
Elizabeth is the CEO/Founder of Signal Flow Public Relations, a boutique music publicity and marketing firm. She graduated summa cum laude with a bachelor of arts in journalism from Murray State University and holds a master of arts in contemporary music studies from Brunel University in London, England.
She founded Signal Flow PR in 2011 after discovering her passion for music publicity while working as communications and development coordinator for the Memphis Music Foundation. She handled media relations for the organization, as well as graphic design, web management and social media strategy. The biggest perk of the job, though, was the time she spent one-on-one with Memphis musicians, conducting media training sessions, developing web strategies and helping them map out album releases and other major events. It was that work that ultimately helped Elizabeth tap into the dream gig: working directly with artists on publicity, promotion and helping them
In three years, the company has grown from a borrowed upstairs office at a recording studio to a storefront in Memphis’ historic South Main Arts District. The Signal Flow portfolio includes solo artists, bands, venues, recording studios, music start-ups and music non-profits such as Archer Records, the Rock’n’Soul Museum, Myla Smith, Visible Music College, Wendy Moten, The Recording Academy, Motel Mirrors and more. Elizabeth has taught at the Stax Music Academy and Visible Music College, and in 2015 will moderate a SXSW panel on bootstrapping strategies for independent artists and music entrepreneurs.get their music heard by fans and industry professionals.
Elizabeth regularly lectures on topics including the new music industry, how digital technology has shaped music economics, music publicity and marketing, social media strategy for musicians, direct-to-fan marketing and more. To request information or to book Elizabeth to speak to your class, company or organization, contact us.
Signal Flow team
MICHELLE HANKS, publicity assistant
Though she’s currently based in Kentucky, Michelle has deep (and very cool) Memphis connections – she was born in the Bluff City, and her parents were DJs in Memphis in the 1970s and attended Al Green’s church. You might know Michelle from her work on Nine Bullets or her long-running institution of Lucero fan-dom, Dear Ben Nichols. She’s been working in the social media realm since 2008 and is currently finishing her degree in multidisciplinary studies with a focus in music industry, entertainment media and event promotion. Michelle’s passion is spreading the word about the music she loves by working with record labels, PR firms, bands, musicians, blogs, venues, arts & entertainments newspapers, promoters, management groups, booking agents, talent buyers, etc., in the independent music industry. She says: “Passion is my driving force: passion for music, passion for the work, and passion for lifting up lesser known, highly talented artists, so they can gain further recognition in their genres. I see it as doing my part for the greater good of the musicians and the music they make.”
Signal Flow also regularly employs paid interns in the spring, fall and summer terms. Want to come hang with us? For more information, click here.