Today’s wisdom comes courtesy of Hypebot.
Originally posted in Wes Davenport’s music marketing blog (publicist and co-manager of Nashville electro-funk band Vinyl Thief), the writer goes on to explain how musicians should approach the ever-so-trendy social media subject by entitling his post “Why Music Won’t Be Saved By Social Media.”
He begins his assertion with this statement from a guest post on AT&T’s site:
“Hostess baked over 400,000 likes on Facebook and yet the iconic American brand is now shut down.”
His point? Social media is an important tool when crafting your brand strategy as an artist, focusing completely on that one aspect won’t guarantee you a “big break.” You’ve also got to spend your time and energy on the other essential parts of your career that will allow you to present yourself as the complete musical package.
As Davenport puts it:
“Social media doesn’t single-handedly:
- Negotiate licensing, publishing, or record deals
- Make your live performances better
- Enhance your studio recording sessions
- Plot out a tour
- Send out press pitches
- Assemble a strong financial plan
- Prepare you for unexpected growth”
When you’re planning out ways to advance your career in the music industry, make sure to look at the overall picture and evaluate how and where various tools, including social media, will be needed and used.
To put things in perspective on social media, I think Jon Ostrow of CyberPR puts it best, “Social media is a conversation tool – that’s it.”
To read the rest of Wes Davenport’s article, click here.