Social media can be a great tool for building your brand online — and “brand” doesn’t just refer to big corporations or celebrities. Your brand — especially if you’re a solo artist — is YOU, and the way that you want your fans to see and perceive you, your music and your messages. So how do you fit that into 140 characters? Check out these tips to get you started.
Since the release of her debut album 1835 Madison (which you can get for free this week on NoiseTrade!) Faith Evans Ruch has become a savvy tweep. She keeps it balanced — she promotes her music, but also stays personal and throws in her own special comedic touch.
Faith says it’s all about knowing what your fans want: “I try to think about what news keeps my fans updated on what I’m doing that other people would actually be interested in,” she says. “Certainly not what my cat is eating for dinner.”
She has an active presence on Twitter and frequently jokes and promotes her music with wit and sass. “I try to be positive and quirky and funny. I think incorporating humor is especially important to my followers.” The humor also allows Faith to share tidbits about her personal life that work toward establish a real and authentic connection with fans — a great first step toward loyalty and creating a lifetime fan!
Myla Smith is another great example of how to use your social media powers for the good of your brand. She’s consistent with her music promotion and also keeps it light and witty. She cultivates relationships with her fans by talking about her interests outside of her music, offering up many more avenues for connection.
Something Faith and Myla tweet about often are other musicians — this is a biggie, y’all. They frequently tell their followers which shows are going on that night and which musicians they’re hyped about, urging them to follow, like and listen.
It’s all about sharing the love, Faith says: “I think it’s good to promote other artists that I know, because it lets my fans know what kind of music I am interested in and it helps out my fellow musicians.”
The key is to develop a tone that embraces both the professional and personal. Be particular about the content you share, considering potential for fan engagement, response and interaction. Look for ways to pull the curtain back and share something personal or behind the scenes with your fans and followers. Consistency is key – engagement builds over time (and patience is a virtue)!